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| Optimizing Blogs For Search Engines |
By:
Carla Mirsberger |
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Optimizing Blogs For Search Engines
What is the bottom line of optimizing blogs for search engines? To gain more blogging traffic.
Many bloggers overlook the importance of optimizing blogs for search engines. The bottom line of blogging is to make money. To make money a blogger must gain readers and have others read your thoughts and ideas about life issues or activities that are important to them. So far so good.
So, bloggers who blog for fun and profit want to promote their exposure to a greater percentage of the marketplace.They have one main action-path to that goal: bring more traffic to blog sites!
Both of these blogging goals can be achieved by maximum optimization of search engines spiders, or web-crawlers. This process is called SEO or search engine optimization. It is basically the same process anyone would use with a large or small online business or a website, but here it is your blogs' accessibility and visibility you will optimize.
Optimization is the "O" in S"EO" and it is vital if you want to bring more traffic to your blog> Optimization is what will establish a stronger online presence within the major search engines. It will be easier for existing users and new readers to search for and find your blog. To gain a larger readership with more buying power you must optimize. To do that you have to feed the spiders what they are looking for. Different search engines have different spiders with different tastes and appetites.
Without putting the right bait in your blogs to feed the various appetites of the various search engines' spiders, your blog will never be seen or read. Heaven forbid! Why bother to blog at all unless someone is going to find the blog, read it, and keep coming back for more?
So what is the bait for which search engine spiders relentlessly hunt? What do these picky little web-crawlers crave? The answer is: keywords! The high-impact keywords must be deliberately written, or embedded, into your blog posts. You've seen blogs with the handy option called "tags" at the bottom of each blog post or entry. These tasty little verbal morsels are keywords. They are irresistible to hungry little web-crawlers!
Keywords or key phrases that you enter into this box are your best bait. They will catch the spiders attention and alert the search engines to your presence, your topics, your life issues under discussion It is vital that you use the best possible, the yummiest, most delicious, most captivating keywords for optimization of your blogs visibility to their spiders.
First: Search online for a free keyword SEO tool. It will optimize your keyword search boxes. Keywords are the key factors to get your blog crawled by the spiders to obtain the highest rank possible (like the top of the first page if you really bang it) on most major search engine lists.
Here are four free SEO tools you can check out and start using for your blog today:
1. Google Analytics at: www.google.com/analytics Very popular.Still free. Easy to install. Gives reliable information on reader traffic. Measures total visitor traffic, behavior patterns, where visitors come from and how long they stay. The service also provides technical data. Remember, the new Google spiders don't just search for Keywords anymore, they also search for content, so don't blog schlock, and don't just babble.
2. The Market Leap website is at: http://www.marketleap.com/publinkpop/ This provides online tools and a good tutorial. Market Leap has three main tools: search engine saturation, keyword verification and link popularity. Select an industry for benchmark comparison. Results are broken down by website. Google, AOL and HotBot are in one column. Yahoo!, FAST and AltaVista are in another column.
Search engine saturation and keyword verification tools are easy. There is nothing to download, no registration. It takes seconds to generate results. The tutorial has a big collection of articles about search engine optimization. But just use the tools unless you are culling data for your blog.
3. SEO Book at: http://tools.seobook.com/ Very cool site. Still free. The mother lode of search engine marketing information, compilation tools from the web for measuring search analytics, keyword research, competitive research, pay-per-click (PPC) advertising, link analysis, and search engine ranking checkers. SEO Book has articles, a blog on important search marketing issues, and a helpful glossary.There is a fee for some tools which link to outside sites.
4. SEO Chat at: http://www.seochat.com/seo-tools/pagerank-lookup/ Popular, but maybe a bit has more than you want to deal with unless you are researching this topic. They have 40 evaluation tools, articles and white papers about search engines, selecting keywords, search engine news, etc, etc, etc an infinitum. The good news is it's an easy site to use. The tools get quick, easy to understand results. Plus, this site gives you an easy-to-read report for each of the tools. So, it's your call.
Designer research products aimed at professional bloggers provide tools that give money making bloggers the cutting edge over their competition. When you can afford it get yourself a really hot keyword software tool. For example: the one at: http://tinyurl.com/5bc4au. Read the pitch pages at: http://tinyurl.com/5dacq6 and study their blogging for fun and profit products. Find out how the smart affiliate handbook offers professional bloggers several simple ways to increase their blogging income at: http://tinyurl.com/55caog. Blog smarter, not harder!
Without the proper keywords it is nearly impossible to have optimization for your blog. Once you have the proper keywords they should be embedded into your blog and into your title. This is very important. The title and keywords in your blog should all be the best possible phrases to obtain optimization. For that you need the right tools for the job of SEO!
About the author:
Carla Mirsberger (aka Carla Heine) started her writing career as a management consultant to Fortune 500 companies. She has a strong background in teaching k-12. Her live radio show "Strange Wine; History and the Paranormal" has aired on KSVY 91.3FM and the internet at ksvy.org for five years. See her Haunted Sonoma video tour at: You Tube(URL: vvzO-zKqTyk.) |
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